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BeforeLily
Peptide care for natural growth

The clean, hormone-free way to enhance lashes & brows.

BeforeLily
Clinically clean. Peptide-powered. Prostaglandin-free.

Stronger lashes. Fuller brows. Real confidence.

NO PROSTAGLANDIN ANALOGS NO PARABENS NO SULFATES (SLS/SLES) NO PHTHALATES NO FORMALDEHYDE-RELEASING PRESERVATIVES NO SYNTHETIC FRAGRANCE

Coming this December!

Peptide-powered lash serum that nourishes from root to tip for naturally longer, fuller lashes.

coming soon

Strengthens and defines your brows with clean peptides and botanicals for a fuller, healthier look.

coming soon

Our Top Ingredients — and Why They Work

PEPTIDES FOR STRENGHT

Acetyl Tetrapeptide-3 and Myristoyl Pentapeptide-17 fortify lashes from the root, helping reduce fall-out and promote visibly thicker lash lines.

Botanicals for Growth

Pumpkin Seed and Swertia Japonica Extracts deliver essential fatty acids and antioxidants that awaken your natural lash cycle.

Vitamins for Protection

Biotin, Vitamin E, and Pro-Vitamin B5 hydrate, shield, and strengthen lashes against daily stress and breakage.

Amino Acids for Repair

A blend of Arginine and Serine restores lash fiber resilience, supporting smooth texture and natural curl retention..

Plant Oils for Nourishment

Castor and Sunflower Oils seal in moisture, keeping lashes soft, flexible, and glossy without weighing them down.

BeforeLily
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BeforeLily

Welcome to beforelily

beforelily was created from a simple thought — clean beauty should actually be clean.

So much of what’s out there feels complicated: long ingredient lists, harsh actives, or “clean” claims that don’t mean much. Instead, I wanted something honest, simple, and built on ingredients that make sense.

Skincare has always been part of my life. My mom is a skincare formulator and aromatherapist, and she taught me early how to read labels and understand what truly matters in a formula.

I’m not a scientist or a beauty influencer — just someone who cares about what goes on my skin.

This is just the beginning of beforelily — and I’m glad you’re here to see where it goes.

With Love, Iva